While the media landscape is constantly changing, the importance of getting your message to your target audience hasn’t.
Media relations is the stable tool in any public relations program. It can increase your brand awareness, improve SEO, drive traffic to your website and increase your customers.
Peak was founded by two well-networked TV journalists, giving us an edge with the media — and we’ve since earned the reputation as the go-to agency in Western Canada for delivering quantity and quality media coverage. We’ve represented almost 500 clients and secure thousands of media hits each year from a local to national level.
Part of our job is being informed which communications channels – new or established – will have the greatest impact. We keep a close watch on the forecast for traditional media such as print, TV and radio, and the uptake and readership of blogs, social media and review sites. These insights inform our tailored campaigns.
Many clients ask us about the benefits of media relations when compared to advertising. To generate coverage, we need journalist buy-in on your story. This validation means the resulting coverage can be used as a third-party endorsement for you to showcase.
Predominantly media relations involves identifying and pitching news, features or opinion pieces to media. We do this as a matter of routine, as well as consider other tactics that can support your objective such as:
- Identifying award opportunities
- Identifying speaker opportunities
- Hosting news conferences
- Hosting consumer events
There are many more tactics for reaching your audience. We would work with you to identify which would be most effective.
Let’s chat about your media relations needs. Call us on 604-802-7139 to arrange a free consultation.