Peak Communicators

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Meet The Team

Shael Gelfand
Principal - Calgary


Crisis communications, strategic consulting, media training and campaign management

Sector experience

Oil and gas, energy and utilities, mining, retail, automotive, real estate, environmental and hospitality


Diploma of Applied Arts in Broadcast Journalism (SAIT), B.A. History  (University of Calgary)

Volunteer experience

Numerous not for profits including UNICEF,  Dragon Boat Foundation, HKCBA, Big Brothers Big Sisters, Calgary Interfaith Food Bank, Boy Scouts of Canada, Royal Alberta United Services Institute, politics and campaigns

If you were going to write an autobiography, what would it be called?

Tell Me More  

Furthest flung city you’ve lived in?

Lethbridge, Alberta

Favourite part of Peak life

Working with great people on great projects.

Career highlight

Documentary production in remote exotic locations including India, China and the NWT

PR role model and why

Peter Lougheed – He was a great leader and campaigner.

Favourite social media site



English, a little French, Spanish, Hebrew, and Yiddish

Secret talents

Remembering lyrics from obscure songs

Random fact

Ate Muktuk with Inuvialuit trappers north of Tuktoyuktuk NWT