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The Firing of Legendary Sports Broadcaster Don Cherry Didn’t Need to Happen

The opportunity to provide input for CTV Vancouver’s televised news coverage of Sportsnet firing long-time Hockey Night in Canada Coach’s Corner commentator Don Cherry brings to mind my first career as a news broadcaster followed Read More >

Langley Memorial Hospital Auxiliary: Apparently small story packs huge punch

When Langley Memorial Hospital opened in 1948, it was, essentially, a country hospital. Langley was a small town, dwarfed by Vancouver and its neighbouring communities. No one could have seen its exploding population coming. Seventy Read More >

Dig for the story, believe in the story: the Alzheimer Society of B.C.

The Alzheimer Society of B.C. had a tough pitch to make. Peak turned it into a beauty.

A simple guide to your social media plan

Identify your social media goals Having a clear direction or end goal to your social media plan is key to determining your strategy and how you measure your return on investment (ROI). To set this Read More >

Did a hashtag cost the BC Liberals a majority government?

The British Columbia provincial election results led us to reflect on how social media and the digital age influences campaigning and voting results.

Navigating through the social media storm

Most of the world now knows about the “United Airlines incident” after a video of a 69-year-old passenger being forcibly removed from his seat went viral earlier this week. The video, shot from another passenger’s Read More >

Moving beyond ‘key messages’, the value of an authentic narrative

At its core, public relations are about storytelling and now more than ever brands need to have a powerful and compelling story to engage and mobilize their audiences. The trouble is, storytelling has its limitations. Read More >

Want to reach everyone at once? Call a news conference

Take the case of the Sunshine Coast Health Centre, a well-respected addiction treatment centre in Powell River where 20-year-old Brandon Jansen died of a fentanyl overdose last March. The centre was getting a lot of Read More >

4 Unavoidable PR Trends for 2017

As we usher in 2017, the impact of digital and social media is only going to continue to grow. As digital news is more instant, searchable and accessible, more and more people are gravitating to Read More >

PR in 2016: A look back at a digitally shaped year

With the New Year fast approaching, many of us are already getting ready for the holidays. However, before saying goodbye to 2016 – thankfully! – we at Peak decided to take a look back at Read More >