Peak Communicators
July 30, 2013

Peak Poll: The Celebration of Light

According to a telephone survey conducted by NRG Research Group and Peak Communicators, twenty-seven per cent of residents in the Lower Mainland claim they will attend this year’s Honda Celebration of Light festival. The survey was conducted on July 22nd and 23rd amongst 400 participants from Vancouver and across the Lower Mainland.

Twenty-seven per cent is a significant number considering it doesn’t include tourists or residents who are planning to attend multiple shows. The survey further indicates 90 per cent awareness of the festival, with 80 per cent of participants maintaining a favourable impression of this popular Vancouver event. Furthermore, sixty-three per cent of participants stated they had attended the event at least once in the last five years.

“This shows a strong interest in the festival, which has become an iconic Vancouver tradition and one of the most popular fireworks displays in North America,” says Brian Owen, CEO of NRG Research Group. “With the high level of awareness and support indicated by the survey, this year’s event could well attract record crowds.”

The survey has a confidence interval of +/- 4.9 per cent 19 times out of 20. It is weighted to be represented by age, gender and whether the participant is from Vancouver or elsewhere in the Lower Mainland.

For further details, check out the Global BC article or listen to the News 1130 interview with Brian Owen below.

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February 13, 2013

72 per cent of Canadians are ho-hum about Valentine’s Day

Seventy-two per cent of Canadians do not have strong feelings towards celebrating Valentine’s Day according to survey results out today. The on-line survey of 1,000 Canadians by Research Now, NRG Research Group and Peak Communicators was completed between February 8 and 9, 2013 utilizing the Research Now panel surveying Canadians across the country.

The survey results, which come the day before Valentine’s Day, also found that 27 per cent of Canadians met their Valentine’s date through family or friends compared to only seven per cent meeting through on-line dating.

“Canadians aren’t overwhelmingly excited about Valentine’s Day” says Brian Owen, CEO and founder of NRG Research Group. “The vast majority of us will celebrate the day depending on our mood and significant other.”

The poll revealed interesting dating trends, finding that 16 per cent of females 35-54 years old are more likely to meet their Valentine at a club or bar than the eight per cent of all respondents.  Younger males were more likely to meet their valentine on line.

The survey of 1000 people was conducted in both official languages and provides results with a reliability coefficient of +/- 3.2 per cent 19 times out of 20.

Q1: Which of the following statements best describes your opinion regarding Valentine’s Day?

• One in four respondents view Valentine’s Day as very special.
• Older respondents, particularly males, are more likely to view it as “extra special”.
• Almost no-one, (2%), hates the day and tries to avoid it.


Q2: Where did you first meet your significant other, partner or spouse that you will be spending this Valentine’s Day with?

• More people (27%) met the person they will be spending Valentine ’s Day with through friends or family.
• Younger males (16%) are more likely to meet their Valentine person at school than other groups (9%) are; females 35-54 (16%) are more likely to meet their Valentine at a club or bar than the average respondents (8%).
• Overall 7% of people, met their Valentine through an online dating service. Males under 55 were more likely to use online dating services than others.



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December 19, 2012

NHL Lockout Resolution: 58 per cent of Canadian’s Just Don’t Care

Fifty-eight per cent of Canadians have no interest in the two sides reaching an agreement in the National Hockey League dispute, according to survey results out today.  The telephone survey by NRG Research Group and Peak Communicators was completed between December 11th and 16th in six regions across Canada. It includes the responses of 801 individuals.

The survey results, which come out a week after the NHL announced the cancellation of games through to December 30th, also found that 25 per cent of Canadians don’t believe the lockout will be resolved in time to salvage a season.

“Canadians are clearly becoming disillusioned with the dispute process,” says Brian Owen, CEO and founder of NRG Research Group. “A large majority of us either don’t care about a settlement or don’t see an end in sight to the negotiations.”

The poll found small pockets of optimism, with 15 per cent of Albertans believing a settlement could be reached in the next couple of weeks and 15 per cent of Quebecers believing a settlement would be reached in the New Year.

The survey was conducted in both official languages. A survey of 801 people provides results with a confidence interval of +/- 3.5 per cent 19 times out of 20.

For a related Vancouver Sun article, read here.

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