Peak Communicators

72 per cent of Canadians are ho-hum about Valentine’s Day

Seventy-two per cent of Canadians do not have strong feelings towards celebrating Valentine’s Day according to survey results out today. The on-line survey of 1,000 Canadians by Research Now, NRG Research Group and Peak Communicators was completed between February 8 and 9, 2013 utilizing the Research Now panel surveying Canadians across the country.

The survey results, which come the day before Valentine’s Day, also found that 27 per cent of Canadians met their Valentine’s date through family or friends compared to only seven per cent meeting through on-line dating.

“Canadians aren’t overwhelmingly excited about Valentine’s Day” says Brian Owen, CEO and founder of NRG Research Group. “The vast majority of us will celebrate the day depending on our mood and significant other.”

The poll revealed interesting dating trends, finding that 16 per cent of females 35-54 years old are more likely to meet their Valentine at a club or bar than the eight per cent of all respondents.  Younger males were more likely to meet their valentine on line.

The survey of 1000 people was conducted in both official languages and provides results with a reliability coefficient of +/- 3.2 per cent 19 times out of 20.

Q1: Which of the following statements best describes your opinion regarding Valentine’s Day?

• One in four respondents view Valentine’s Day as very special.
• Older respondents, particularly males, are more likely to view it as “extra special”.
• Almost no-one, (2%), hates the day and tries to avoid it.


Q2: Where did you first meet your significant other, partner or spouse that you will be spending this Valentine’s Day with?

• More people (27%) met the person they will be spending Valentine ’s Day with through friends or family.
• Younger males (16%) are more likely to meet their Valentine person at school than other groups (9%) are; females 35-54 (16%) are more likely to meet their Valentine at a club or bar than the average respondents (8%).
• Overall 7% of people, met their Valentine through an online dating service. Males under 55 were more likely to use online dating services than others.



Written By Ross Sullivan

Posted On February 13, 2013

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