Media Coverage of Meltdown
You can’t beat the drama and emotion in sports. The media coverage surrounding the drama makes it even more entertaining. Since the Vancouver Canucks’ coach John Tortorella lost it going after Calgary Flames’ coach Bob Read More >
January 21, 2014Read More >
Avoid the Cringe-worthy Quote
It’s the goal of every PR professional to get a good headline. In the case of bad news, the goal is to avoid the cringe-worthy one. The cringe-worthy headline is even worse when it’s a Read More >
January 16, 2014Read More >
Capitalizing on the Festive Season from a PR Perspective
Christmas is a wonderful time of year. The wine flows, mince pies are in abundance and parties become the norm during the working week. Yet for those PRs willing to work hard throughout silly season, Read More >
December 19, 2013Read More >
Peak Pitching
Whether the task was a new business being launched, the number three firm in an industry aiming to be number one, or promoting an upcoming event, advertising is usually the first and biggest spend in Read More >
October 23, 2013Read More >
The Art of Following Up
I’ve got a short story for you. Two friends decide by text message to meet for coffee. “What time works for you?” says Marla. “How about Thursday at 10:00 a.m. at Starbucks?” says Jen. And Read More >
October 3, 2013Read More >
UK-PR Agency Joins Global IPREX Network
Vancouver, B.C. – (October 2, 2013)– Mason Williams, a leading and independent PR agency in the UK, this week joined the global IPREX network and became the third new partner-firm IPREX has acquired in recent Read More >
October 2, 2013Read More >
Two New Partners Join IPREX Global Network of PR Firms
As a proud partner of IPREX, a global network of 60 independent PR firms that operate in 72 cities with more than 1000 professionals, we are happy to announce the addition of Brazilian agency, Casa Da Noticia, Read More >
September 25, 2013Read More >
Are You a Strategic Thinker?
Strategy. Possibly one of the most overused yet incorrectly used terms in business today. Drop the word strategy into discussions around the boardroom table and people start to listen. Not only does it sound good Read More >
September 24, 2013Read More >
BC Living: People’s Choice 2013
Every year, BC Living, a publication that focuses on West Coast life, polls its readers to find out what is considered ‘best in class’ in our region. BC Living separates respondents into four regions: Vancouver Read More >
September 3, 2013Read More >
Peak Poll: The Celebration of Light
According to a telephone survey conducted by NRG Research Group and Peak Communicators, twenty-seven per cent of residents in the Lower Mainland claim they will attend this year’s Honda Celebration of Light festival. The survey Read More >
July 30, 2013Read More >