Fifty-eight per cent of Canadians have no interest in the two sides reaching an agreement in the National Hockey League dispute, according to survey results out today. The telephone survey by NRG Research Group and Peak Communicators was completed between December 11th and 16th in six regions across Canada. It includes the responses of 801 individuals.
The survey results, which come out a week after the NHL announced the cancellation of games through to December 30th, also found that 25 per cent of Canadians don’t believe the lockout will be resolved in time to salvage a season.
“Canadians are clearly becoming disillusioned with the dispute process,” says Brian Owen, CEO and founder of NRG Research Group. “A large majority of us either don’t care about a settlement or don’t see an end in sight to the negotiations.”
The poll found small pockets of optimism, with 15 per cent of Albertans believing a settlement could be reached in the next couple of weeks and 15 per cent of Quebecers believing a settlement would be reached in the New Year.
The survey was conducted in both official languages. A survey of 801 people provides results with a confidence interval of +/- 3.5 per cent 19 times out of 20.
For a related Vancouver Sun article, read here.
Tags: hockey, NHL, NRG Research Group, Peak Communicators, poll, survey, Vancouver Sun
On Sept 11, 2012, with an NHL lock-out looming on the 15th, the Vancouver Giants Hockey Club approached Peak to see if there was something we could do to position them as “Vancouver’s hockey team.”
We quickly met and proposed a “Re-discover Your Giants” campaign before the lock out actually started. We suggested offering Canucks fans a discount for the first three Giants’ games on Sept 21, 28 and 30 and a 20% discount on all merchandise just by showing their Canucks Member Cards. This evolved into a 20% discount on all red seats at the Pacific Coliseum – or $15 per seat, which was offered to all hockey fans.
We knew there would be many sports and news stories about the effects of the lockout so we wanted to bring a positive story to media. We called a news conference for Monday morning, September 17.
The Giants majority owner Ron Toigo announced the deal and why Giants Hockey was such a good value this year. He also introduced the new retro sweater to a dressing room crowded with media.
We arranged for 20 comp tickets per game to use as prizes to run on hockey blogs including the Canucks Army. In addition to running the news of the Giants discounts, they have awarded ticket prize packages to people who answered Giants-related trivia questions on a variety of social networks.
The result: thanks to earned media, the Giant’s integrated marketing campaign surpassed the expected sale of 5,500 seats for Friday’s game. According to the Vancouver Sun, the Giants played the Victoria Royals before an opening-night crowd of 7,812.
Tags: hockey, sports, Vancouver Giants, Vancouver Sun, Victoria Royals, WHL
Vancouver B.C. – October 5, 2011 – Three months after Vancouver’s hockey riot, a new poll finds respondents are placing an increasing amount of blame on the City of Vancouver and the Vancouver Police Department. The City of Vancouver’s responsibility rating increased by 16 per cent; rising from 4.9 in June to 5.7 in September. The level of blame directed at the Vancouver Police Department also increased by 16 per cent.
NRG Research Group and Peak Communicators completed 400 random telephone surveys in the City of Vancouver between September 22nd and 25th concerning the public’s beliefs on last June’s hockey riot. The same questions were repeated from a similar survey conducted a week after the riot.
Respondents rated different organizations or groups on their level of responsibility for the riot. The top five responses all related to the crowd that gathered to view the game with respondents rating responsibility for the riot from 0 to 10, with 0 “Not at all Responsible” and 10 “Totally Responsible”.
“Respondents to the phone survey were not given an opportunity to express the reason for their ratings, but we would assume these changing numbers reflect the findings of the Vancouver riot report and the ongoing news coverage that has taken place on the riots over the summer months,” says Tim Chan, Associate Vice President, NRG Research Group.
Committed agitators intending to make trouble after the hockey game were again cited as the most highly responsible for the riot (8.6 out of 10). Crowd alcohol consumption was the second highest factor (7.8 out of 10). Seven out of 10 was the responsibility rating for young people from other parts of the Lower Mainland.
The most sizable change downward in the findings saw a responsibility rating of 5.8 of 10 for curious onlookers who did not leave when trouble started. This was 5 per cent lower or 0.3 less than the findings three months ago.
In the June survey, 78 per cent of respondents believed the effect of the riot would damage Vancouver’s reputation in the rest of Canada and the world. Now, 90 days later only 68 per cent of respondents feel that way, a significant drop from June.
Results of this survey are representative of the population, plus or minus 5 per cent, 19 times out of 20.
NRG Research Group is a leading Canadian public affairs and market research company, with offices in Vancouver, Calgary, Ottawa and Winnipeg.
Peak Communicators is the largest independent full-service PR agency in Western Canada with a specialty in media relations, communication strategy, media training and digital media.
For more information contact:
Tim Chan/Brian Owen
NRG Research Group
Ph: 604 676-5652
Ross Sullivan/Michael Lowry
Ph: 604 689-5559
Tags: hockey, news release, NHL, NRG Research Group, Peak Communicators, Vancouver Canucks