Peak Communicators
October 2, 2013

UK-PR Agency Joins Global IPREX Network

Last week, two PR agencies from Brazil and Jakarta also announced their partnership with IPREX.

IPREX is a global network consisting of 60 independent PR firms that operate in 100 cities with more than 1500 professionals.

“We’re happy to welcome Mason Williams to our international network,” says Ross Sullivan, Partner at Peak Communicators. ”As IPREX continues to expand, so does our ability to better serve clients on a global scale.”

Peak Communicators (Vancouver) and The Communications Group (Toronto) represent Canada in IPREX and are linked with 125 other PR-offices globally.

Mason Williams

Mason Williams

Mason Williams, operating out of London and Manchester with a reputation for its results-oriented creative consumer brand work in toys, hair care, luxury, automotive, wine & beer and sport, with particular expertise in hotels and hospitality.

Established in 1986, Mason Williams has expanded its international work, with companies seeking to market golf resorts, property and hotels in mainland Europe to the UK.

The agency has built a strong digital practice, covering the subject from virtual reality to media evaluation, and also works in crisis preparedness and control, including specialist training to senior executives in handling their business reputations.

Clients include Two Sisters Food Group, Radisson Edwardian Hotels, Schwarzkopf, Henkel, Marriott County Hall and Accor Hotels.

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September 25, 2013

Two New Partners Join IPREX Global Network of PR Firms

IPREXAs a proud partner of IPREX, a global network of 60 independent PR firms that operate in 72 cities with more than 1000 professionals, we are happy to announce the addition of Brazilian agency, Casa Da Noticia, and Jakarta-based strategic communication agency, Inke Maris & Associates.

New IPREX partnerships such as these are exciting as they further boost our capacity to engage on a global scale and offer quality PR and communications services to international clients.

Outlined below is an overview of the two new IPREX partners.


Casa Da Noticia

Founded in 1987, Casa da Notícia has additional offices in São Vicente and Mogi das Cruzes and has gained long experience of working with international companies in a range of industry sectors, particularly construction, automotive, entertainment, industry and services – in health, finance and consultancy.

The company’s clients include Saint-Gobain, Banco Fidis (Chrysler-Fiat division), Unimed, Volkswagen Foundation, Dayco and B. Braun. Many clients have been with the agency for several years, and one for over 20 years.In addition to media relations, the agency works in relationship management, events, media training, crisis communication and content and social media management.

IPREX Americas President Renzi Stone (Saxum, Oklahoma City) welcomed the company: “This is a strong, well-established agency that has built up an enviable reputation over 25 years. The team has plenty of experience of working across borders, and their deep sector knowledge will be valuable to IPREX partners and their clients.

“We’re delighted to welcome them to the expanding IPREX Americas group which now has 71 offices from Canada to Brazil, with over a thousand professional staff.”

Vanessa Xavier, Director of Client Service at Casa da Notícia, said “Our international experience has led us naturally to a global network of communication services with the reputation of IPREX. We are looking forward to using the communication skills we have developed over the years to help our new partners’ clients tap the vast potential of the Brazilian market.”


Inke Maris & Associates

Founded in 1986, Inke Maris & Associates provide strategic communication consulting services to multinationals, national companies and public institutions in Indonesia. They work in five main areas: corporate & public affairs; issues and crisis management; financial communication; marketing communication and social marketing communication.


IPREX is a $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide working across the spectrum of industry sectors and practice disciplines.

David Watson
+44 1273 845462

Casa da Notícia Comunicação         
Vanessa Xavier
+55 11 2503 7611

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June 26, 2013

Peak Communicators Wins its First Award

The Peak Communicators team is celebrating this morning: it’s the first time we’ve entered a PR award, and we’ve won!

It’s for Ragan’s PR Daily Awards, which recognizes the best PR campaigns from across the globe.

We’ve been given the ‘Best Crisis Management Award’ for our work supporting a veterinary hospital in Vancouver.

The good news story focused on a dog named Rumble who had been shot during a home break in. The owner had spent $3,500 on treatment but an expensive operation was necessary. The Vancouver based veterinary hospital agreed to donate its services, and Peak capitalized on this from a media relations perspective. Peak worked to distance its client from a former employee who had been charged with a criminal act involving an animal; it also found a good-news story to promote just after the crisis had passed.


This generated widespread positive publicity:

    • Led to more than $25,000 worth of public donations following the media coverage. This money was used to create a fund for other animals in need of care that would otherwise be euthanized
    • Created the highest website traffic to the veterinary hospital in 2012 during the week of Rumble’s surgery
    • Led to one concerned citizen knitting a dog sweater and then driving hundreds of kilometers to deliver it to Rumble at the veterinary hospital

We also received an ‘Honourable Mention’ for the ‘Best Fitness/Health Campaign’ for our work with Canadian Diabetes Association.

This is a great start to Peak’s second decade in business!

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May 16, 2013

Peak Announced as Finalists in 2013 Ragan PR Daily Awards

PR Daily Awards 2013Peak has been announced as finalists in the 2013 Ragan PR Daily Awards. Ragan’s awards are regarded as some of the most prestigious in the PR and communications industry worldwide. They recognize excellence in employee communications, corporate, nonprofit and agency PR and marketing, social media and digital PR, executive communications, health care PR and marketing.

The Ragan PR Daily Awards have received notable recognition throughout the industry and attracted respected PR firms from around the globe.  The team at Ragan has stated they are “blown away” by the number of exceptional entries put forward.

Given the volume of competition, Peak is delighted to be announced as finalists in three categories for the PR Daily Awards and the team highly anticipates the winner announcements in late June.

Peak has been declared finalists in the following two award categories, and our client, Avigilon, has been shortlisted as well;

Best Crisis Management – Traditional Media

  • For Canada West Veterinary Specialists (CWVS)

Best Fitness/Health Campaign – Community Relations/Special Campaigns

  • For the Canadian Diabetes Association (CDA)

Best Client of the Year – Talent

  • For Avigilon

“We’re extremely happy with our achievements so far,” says Charlotte Sherry, Account Director at Peak Communicators. ”Our team of PR specialists has worked tirelessly over the past 12 months to deliver creative campaigns. We are delighted to have made the finalist list.”

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April 16, 2013

Peak Ranked as Largest Locally-owned PR Firm in B.C. in 2013


Today Business in Vancouver (BIV) released its annual list of the “Biggest public relations firms in B.C.,” ranking Peak as the largest locally-owned PR firm in the province and the overall fifth biggest PR firm in B.C. this year.

The 2013 BIV list marks Peak’s third year ranked as B.C.’s largest locally-owned firm since its founding in 2003.

“2013 has been a significant year for Peak so far with our 10 year anniversary, new international clients, expansion of our service offerings and a number of new team members,” says Managing Partner Ross Sullivan. 

The “Biggest public relations firms in B.C.” list ranks firms based on the number of B.C. public relations staff in a given year. In 2013, international/national firms Edelman, NATIONAL Public Relations, Hill+Knowlton Strategies and Fleishman-Hillard were named the four biggest PR firms in B.C. with teams ranging from 18-49 members in size.

The full 2013 BIV PR list is here.

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March 7, 2013

Happy Birthday Peak!

Peak hosted its annual birthday party last night but this year was juuust a little more special than years’ past. Time has flown and, incredibly, 2013 marked 10 years for Peak!

Over the last decade Peak has grown into the largest Vancouver-based PR agency and we wanted to celebrate our success together with our clients and friends, without whom the last 10 years would not have been possible.

The party was held at Coast’s O-Lounge, located just around the corner from Peak’s headquarters on Robson. Nearly 80 guests—from clients to media to partner agencies and consultants—came out to toast our next 10 years with wine, beer and delectable appies.

You can check out more photos at Peak’s Facebook page. Thank you again to everyone who joined us—here’s to the next 10 years!


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September 7, 2011

How to Pitch Yourself

In my role as office manager, I review requests for internship opportunities and employment. People want to work at Peak because they are outgoing, influential, great communicators, have an eye for detail, have had experience in media relations – all the things we’re looking for. Surprisingly the majority of applications we receive are sent by email with short cover notes. Very few candidates contact us directly.

As PR professionals, we pitch ideas and stories to media. We also promote and sell our services to clients. We are the best at it because we talk to people and persuade them to cover our story or give us their business. We never just send an email.

If you seek a career with a top public relations firm, pitch yourself. Demonstrate the skills you’ve put on your resume. Sell us.

Strong research skills: prove it

Spend time on the company website; know who you’re applying to, the key players.

Attention to detail: prove it

Proofread your resume for spelling, grammatical or formatting error. Don’t have your resume stand out for all the wrong reasons.

Strong communication skills: prove it

Putting together an impressive resume and cover letter is a good start. List only the experience that is relevant to working with us, or reword your past experience so that it’s clear it will transfer to the new role. Write an impressive cover letter. Call to arrange an informational interview or better yet a meeting with someone in the firm who makes the hiring decisions.

The interview, well that’s a topic for another day.

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