August 7, 2015
Able Auctions
Peak created awareness of the Vancouver Police auction held by Able Auctions. Media impressions for the campaign totaled 15,237,447.
Peak created awareness of the Vancouver Police auction held by Able Auctions. Media impressions for the campaign totaled 15,237,447.
MR MIKES SteakhouseCasual launched a brand awareness campaign called ‘Mikes Unite’ to gather a record number of Mikes and Michaels in Regina. The campaign raised $30,550 in support of KidSport. Donations went back to kids in all 26 MR MIKES communities in Western Canada.
A leading dietary supplement development company, SAGA Sciences researches, creates and develops the world’s most potent and effective sports supplements. SAGA Sciences is the umbrella company for two major sport supplements brands, SD Pharmaceuticals and PharmaFreak, both of which have international distribution.
Peak has been working with SAGA Sciences since 2012 to raise brand awareness among its target audience in Canada.
Peak created and executed a national media relations and digital campaign.
The tactics used included the following:
In 2013 alone, the campaign achieved the following:
Peak has had a successful and ongoing partnership with RAMMP Hospitality Brands for the past several years. Originally engaged to secure media coverage for RAMMP Hospitality in local and national business media, Peak continues to support the objectives of the management group through strategic media relations for RAMMP Hospitality brands, MR. MIKES and The Pantry.
Peak has secured top tier media coverage for RAMMP Hospitality across Western Canada by leveraging its ambitious market growth plans and its impressive executive profiles. To build on this exposure, Peak focused its efforts on the MR. MIKES brand, showcasing its strong heritage and contribution to communities across B.C. and beyond.
More recently, Peak has supported RAMMP Hospitality in its efforts to launch multiple restaurants in Western Canada. In addition to local media outreach, Peak provided RAMMP Hospitality’s marketing team with a comprehensive package of customized template media materials for use in future launches.
Overall, the ongoing campaigns have generated more than 25 business media hits including stories in the Financial Post, Vancouver Sun, Western Investor, Business in Vancouver and Global TV.
The BiBo reached out to Peak to assist with the launch of its weekend brunch menu after working with Peak to successfully launch the restaurant the previous year.
Peak planned, managed and executed an exclusive launch event at the restaurant for select local media and influencers. Wanting to highlight the brand heritage and its authenticity, BiBo offered its VIP guests samples of unique Italian brunch dishes paired with its exclusive wine. The event provided the owners with an ideal opportunity to mingle with media while educating influencers on their carefully selected ingredients.
Locally owned and operated, Able Auctions conducts a variety of auction sales every week, offering office furniture and equipment, municipal surplus and specialty sales of everything from arcade games to sound studio equipment. Able Auctions has locations in Vancouver, Langley, Abbotsford, Nanaimo and Calgary. Peak has publicized a wide variety of auctions for Able annually since 2003. Peak creates media buzz and increases attendees at their auctions.
Peak creates auction-specific media relations campaigns for Able Auctions to help increase brand awareness and bring more bidders to their auctions.
Peak targets print, blogs, T.V. news and radio.
To achieve coverage, Peak sets up a media preview prior to the auction and invites media to check out the lots ahead of the public previews.
In 2014 alone, Peak worked six specialty auctions for Able. We achieved the following:
Fitness Town originally came to Peak to launch its 90 Day Family Fitness Challenge. After the success of this initial campaign, Peak worked to secure further coverage for the brand in community, consumer, lifestyle and fitness media across Western Canada. Fitness Town has been a project-based client for three years now.
Caya, a sophisticated brand of boutiques powered by TELUS, wanted to raise brand and product awareness among consumers in the Greater Vancouver area.
Peak and the internal Caya marketing team worked collaboratively to create a 12-month media relations campaign using key annual milestones—including Mother’s Day, Father’s Day and the Holiday season—to position Caya as the go-to boutique for stylish and unique gifts. This publicity was enhanced by consumer contests with key media outlets and Vancouver-based influencers to promote the breadth of Caya’s product range which includes the latest smartphones, a curated camera selection, photo printing/keepsakes and stylish accessories.
Peak and Caya also hosted an in-store blogger event as well as leveraged media coverage around Caya’s sponsorships of Le Dîner en Blanc®, The OPUS Street Party and Make Music Vancouver.