How to Spot Fake Online News
As the world’s knowledge grows exponentially, the challenge to sort through the information clutter gets more difficult. We have been bombarded with fake online news stories that are sometimes difficult to differentiate from legitimate news. Read More >
November 25, 2016Read More >
Skittles’ Tasteful Response
Every brand both dreams of it and dreads it. It’s the moment the company you represent goes viral and either ‘breaks the Internet’ or just breaks down. Two weeks ago, Skittles was put in this Read More >
September 28, 2016Read More >
‘Parlez-vous français?’ – PR in a Multilingual Environment
As a Pole who spent most of her life in Belgium and recently arrived to Canada, I’ve always experienced communication through the multilingual lens. This unique experience was enhanced by my internship at the Alliance Read More >
September 23, 2016Read More >
How to Maximize the Value of your Facebook Page
Facebook is often one of the first social platforms a business sets up – and with good reason. Facebook has over 1.59 billion monthly active users as of January 2016, marking a 14 percent increase Read More >
August 23, 2016Read More >
Chelsea Clinton’s Speech vs Ivanka Trump’s Speech – who won?
Both of the Presidential candidate’s daughters spoke a week apart at the respective conventions. Both are young and attractive women and mothers. Both spoke with praise about their parents. For both it was the most Read More >
August 8, 2016Read More >
How Corporate Social Investment Can Improve Your PR Game
Last year I was invited to be a keynote speaker at the Canadian Public Relations Society’s (CPRS) AGM to share my public relations CSI experience on the African continent. This is my story…. Before we Read More >
May 11, 2016Read More >
Looking Back (and Ahead) at the Canadian Media Landscape
In just a handful of years, the Canadian media landscape has evolved by leaps and bounds. Traditional media outlets like print and television are beginning to give way to digital media, resulting in a significant and Read More >
May 3, 2016Read More >
Creating a Strong Brand: How Ladurée Did It
Almost every day for the past month, as we walk to and from the Peak office on Robson Street in Vancouver, we are greeted by long line ups of people excitedly waiting to get a taste Read More >
April 19, 2016Read More >
Three Reasons You Should Care About the Latest Instagram Changes
Did you know: the average Instagram user only sees 30 per cent of their newsfeed? As social media continues to evolve as a business tool, Instagram (conveniently owned by Facebook) is likewise making large strides Read More >
April 5, 2016Read More >
Lessons in PR: Should We Be More Like Donald Trump?
Donald Trump is breaking every conceivable PR101, 202 and even PR PhD rule and remains completely unaffected by it. In fact, the more he breaks the rules, the more popular he becomes. So, are those Read More >
March 23, 2016Read More >