Making Life Easier On Our Journalist Friends
Journalists are busy people. They have hundreds of pitches flying at them from PRs daily and often have little support or resources. As a result, media pitches have to be authentic, newsworthy and to the Read More >
January 11, 2013Read More >
NHL Lockout Resolution: 58 per cent of Canadian’s Just Don’t Care
Fifty-eight per cent of Canadians have no interest in the two sides reaching an agreement in the National Hockey League dispute, according to survey results out today. The telephone survey by NRG Research Group and Read More >
December 19, 2012Read More >
Once in a Lifetime Catch: Great River Fishing Adventures
In July 2012, Peak was approached by Great River Fishing Adventures to promote a 12-foot long, 1000-pound sturgeon caught by one of their customers on the Fraser River. They hoped for some media coverage. Within Read More >
December 7, 2012Read More >
Peak Helps Boost Vancouver Giants Attendance
On Sept 11, 2012, with an NHL lock-out looming on the 15th, the Vancouver Giants Hockey Club approached Peak to see if there was something we could do to position them as “Vancouver’s hockey team.” Read More >
September 19, 2012Read More >
Premier Christy Clark’s New Press Secretary Shows How Not to Manage Media Relations
Obviously B.C. Premier Christy Clark’s new director of communications Sara MacIntyre didn’t do her homework on local media. She had done the same job for the Prime Minister and may have been bounced for being Read More >
March 19, 2012Read More >
Think Integrated, Simple and Achievable
I had the privilege of being a panel expert at NEXT Marketing & Design Agency’s unique BRAND CHATTER™ event earlier this week. BRAND CHATTER™ is the name coined by NEXT’s CEO, Sandy Gerber – something Read More >
February 28, 2012Read More >
FedEx Caught on Camera
You may have seen the shocking YouTube video of a FedEx delivery man throwing a computer monitor over a customer’s gate, uploaded in December. Within 24 hours, it had received 200,000 views. The story then Read More >
January 17, 2012Read More >
PR Predictions for 2012
As another New Year begins, it’s time to consider how PR will change in 2012. PR is one of the fastest-paced – and fastest changing – industries in the world. The evolving role of the Read More >
December 21, 2011Read More >
How to Capitalize on PR this Silly Season
For PR professionals, the festive period, or ‘Silly Season’ as it’s known, offers a unique opportunity. As companies and journalists alike unwind for holiday celebrations, there is a lack of news and news writers – Read More >
November 29, 2011Read More >
Will the Reputation of Penn State Coach Joe Paterno Ever Recover?
Back in 1919, when Chicago White Sox star player Shoeless Joe Jackson admitted he knew about the fix to rig the World Series, it became one of the biggest stories of the year. Never before Read More >
November 22, 2011Read More >