Peak Communicators
February 24, 2015

Peak a Finalist in 2014 Ragan PR Awards

For the second year in a row, we’ve been named as a finalist for the best health/fitness program in Ragan’s 2014 Employee Communications Awards!

The International Ragan Communicationsawards accept entries from across the globe. From an abundance of top-tier entries, Peak’s was chosen by the judges to be one of six finalists. Ragan-PR-Awards

For that reason, we’re proud to even be recognized. The award winners are to be announced in late March – consider our fingers crossed until then (all positive vibes appreciated)!

As proud as we are about being chosen as a finalist, it’s the actual program itself that we want to boast about.

Health and fitness is a huge priority here at Peak. Maybe it’s due to the fact that most of us are natural fitness fanatics and health enthusiasts… or the company breeds them – either way, keeping fit is a huge part of our daily culture.

Why workplace fitness?

Speaking as one of those fitness fanatics, incorporating daily fitness and overall wellness is essential to productivity and contentment in the workplace. It’s one of those ‘oh I know it’s important, but I don’t have time’ components that unfortunately aren’t made to be a priority for many companies. But, for those companies who do, and especially those who incorporate health and wellness as part of their culture, they reap many benefits.

Here are a few:

  • Healthy employees will be more productive and cost employers less in absenteeism and sickness costs (reference: The Globe and Mail).
  • Fitness encourages group participation which helps employees build relationships with one another. A more connected team results in a more productive one.
  • Employees participating in health programs are three times more likely to be engaged in and satisfied with their jobs (reference: a 2013 Keas employee happiness study).
  • Fitness helps reduce stress and mental-health related issues in the workplace.

Worried about the cost-benefit for increasing health and fitness programs for your employees? Check out this article on 11 low-cost ways to keep your team healthyfrom Entrepreneur.com (now you have no excuse).

Whether you have fun fitness challenges at work, provide your employees with gym passes or have an employee health plan, you are making your employees happy and healthy and cutting costs related to your bottom line – sounds like a healthy business model to me.

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June 26, 2013

Peak Communicators Wins its First Award

The Peak Communicators team is celebrating this morning: it’s the first time we’ve entered a PR award, and we’ve won!

It’s for Ragan’s PR Daily Awards, which recognizes the best PR campaigns from across the globe.

We’ve been given the ‘Best Crisis Management Award’ for our work supporting a veterinary hospital in Vancouver.

The good news story focused on a dog named Rumble who had been shot during a home break in. The owner had spent $3,500 on treatment but an expensive operation was necessary. The Vancouver based veterinary hospital agreed to donate its services, and Peak capitalized on this from a media relations perspective. Peak worked to distance its client from a former employee who had been charged with a criminal act involving an animal; it also found a good-news story to promote just after the crisis had passed.

Province

This generated widespread positive publicity:

    • Led to more than $25,000 worth of public donations following the media coverage. This money was used to create a fund for other animals in need of care that would otherwise be euthanized
    • Created the highest website traffic to the veterinary hospital in 2012 during the week of Rumble’s surgery
    • Led to one concerned citizen knitting a dog jumper and then driving hundreds of kilometers to deliver it to Rumble at the veterinary hospital

We also received an ‘Honourable Mention’ for the ‘Best Fitness/Health Campaign’ for our work with Canadian Diabetes Association.

This is a great start to Peak’s second decade in business!

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May 16, 2013

Peak Announced as Finalists in 2013 Ragan PR Daily Awards

PR Daily Awards 2013Peak has been announced as finalists in the 2013 Ragan PR Daily Awards. Ragan’s awards are regarded as some of the most prestigious in the PR and communications industry worldwide. They recognize excellence in employee communications, corporate, nonprofit and agency PR and marketing, social media and digital PR, executive communications, health care PR and marketing.

The Ragan PR Daily Awards have received notable recognition throughout the industry and attracted respected PR firms from around the globe.  The team at Ragan has stated they are “blown away” by the number of exceptional entries put forward.

Given the volume of competition, Peak is delighted to be announced as finalists in three categories for the PR Daily Awards and the team highly anticipates the winner announcements in late June.

Peak has been declared finalists in the following two award categories, and our client, Avigilon, has been shortlisted as well;

Best Crisis Management – Traditional Media

  • For Canada West Veterinary Specialists (CWVS)

Best Fitness/Health Campaign – Community Relations/Special Campaigns

  • For the Canadian Diabetes Association (CDA)

Best Client of the Year – Talent

  • For Avigilon

“We’re extremely happy with our achievements so far,” says Charlotte Sherry, Account Director at Peak Communicators. ”Our team of PR specialists has worked tirelessly over the past 12 months to deliver creative campaigns. We are delighted to have made the finalist list.”

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