Why Bloggers are Essential to Your Media Relations Campaign
Did you know that 8 in 10 internet users trust information and advice they get from bloggers, and that 6 in 10 have made a purchase based on a blogger’s recommendation? What if I told Read More >
June 4, 2014Read More >
First Step to a Job: A Well-written Cover Letter and Resumé
In another era, before personal computers and email, when I was just out of school, letters and resumés were different. When you were competing with the herds of graduates looking for creative jobs you needed Read More >
May 23, 2014Read More >
10 Tips on How to Avoid Pitching the Saddest Press Release
When a well-respected newspaper reporter at a major paper says he received “the saddest press release I’ve ever seen,” it’s definitely worth looking into. The short email pitch in question promoted the latest book predicting Read More >
May 9, 2014Read More >
Be Careful You Do Not Become the Company Spokesperson
A reporter called and started asking questions. I knew the answers and was well into giving information on behalf of the client when it hit me: I’m not authorized to be this company’s spokesperson! As Read More >
May 2, 2014Read More >
Avoiding the Impossible Situation
The day before he was to be introduced as the next Vancouver Canucks president of hockey operations, Trevor Linden says he was put in an impossible situation during a live TV interview. He told Global Read More >
April 10, 2014Read More >
Peak Announced as Finalist for Ragan 2013 Employee Communications Award
This week we were excited to learn we made the finalist list for Ragan’s 2013 Employee Internal Communications Awards. Peak was one of five finalist companies selected under the “Best Health/Fitness Program” category for our Read More >
March 21, 2014Read More >
Kelowna Seminar: Making Communications Work For You
Peak Communicators is excited to be partnering with the Kelowna Chamber of Commerce to host two half-day seminars on building, enhancing and protecting your reputation through strong communications initiatives. Taking place on April 16th at Read More >
March 17, 2014Read More >
Celebrating International Women’s Day
Tomorrow, March 8th 2014, marks International Women’s Day, a great time to look at how women in Canada are doing in the PR industry. According to Service Canada, employment in PR has risen significantly and Read More >
March 7, 2014Read More >
Science and Tech PR: How to Find Your Story
Science can be difficult to understand — at least that’s what people often think. Though many of the world’s most groundbreaking changes come from the fields of science and technology, these stories can be the Read More >
February 19, 2014Read More >
Getting Your Company Message Right
Peak Communicators was recently engaged by a well-established successful Canadian-based company selling internationally. The management group was in a quandary: they no longer knew who they were and where they fit in the marketplace. The Read More >
January 31, 2014Read More >