Peak Communicators
August 6, 2015

Avigilon

Avigilon provides end-to-end security solutions for businesses. Peak worked with Avigilon to tell its story as one of Canada’s fastest growing technology companies.

www.avigilon.com

July 27, 2015

Avigilon

Client Objective

Avigilon designs and manufactures high-definition video surveillance solutions. In 2012, Avigilon was named the fastest growing technology company in Canada on the Deloitte Technology Fast 50 and Cantech’s TSX Tech Stock of the Year.

Peak was brought onboard in early 2012 to raise Avigilon’s brand awareness in the business communities across Canada.

Campaign

Peak developed a media relations campaign that showcased Avigilon’s superior surveillance solutions and products in tier-one Canadian business titles.

The campaign centered on news hijacking, which involved identifying stories or hot topics in the media that Avigilon could comment on. For example, the anniversary of the Vancouver riots or the surveillance needs of retailers in the run-up to Christmas. The news hijacking was complemented by a creative features schedule and sourcing and securing profile opportunities for executives.

Peak also worked with Avigilon to promote its core product announcements. The major launch of 2012 was a new surveillance software system called Avigilon Control Center (ACC) 5.0. To make this news mainstream, Peak tied the futuristic technology into the 10th anniversary of the Tom Cruise film ‘Minority Report,’ demonstrating how the technology featured in the film had now become a reality.

Key Results

In 12 months, Peak achieved the following:

  • 54 pieces of coverage in top-tier Canadian business outlets
  • 4 million impressions among key audiences
  • Coverage equating to the Advertising Value Equivalent (AVE) of over $421,000
  • Coverage in the Financial Post, Globe and Mail, Global TV and BNN

 

June 30, 2015

Media Training

Learn how to navigate an interview with a journalist, get your key messages across and control the conversation before speaking to media.

Alyn Edwards is one of the most sought-after media trainers in British Columbia. An award-winning TV journalist with 30 years of experience, Alyn knows how the media works and what interviewees will face when the camera is focused on them.

Whether you are gearing up for a keynote speech, or preparing for an on-camera interview, a media training session will provide invaluable experience to ensure confidence and optimal key message delivery.

Alyn has trained thousands of people throughout his career, and his training includes on-camera practice to give a comprehensive experience and to provide the highest level of preparation.

Media training is available as a half-day or full-day session, depending on the number of spokespeople being trained.

To make the most out of each media opportunity your company receives, call us today to arrange media training at 604.689.5559.