Kitsilano Showboat

Client Objective

To engage the Vancouver public with the Kitsilano Showboat, to tell its stories, and to encourage people to attend the shows.

Campaign

Peak worked pro bono to help Kitsilano Showboat garner publicity relating to their 80^th anniversary season from June-August. To help achieve media results, Peak created targeted pitches for local media outlets, including a pitch about Canada Day.

Key Results

Media coverage resulted in over 1.8 million media impressions and included:

• Inside Vancouver – June 19, 2015
• CBC Television – June 22, 2015
• Vancity Buzz – June 22, 2015
• CTV – June 23, 2015
• Georgia Straight – June 30, 2015
• Scout Magazine – June 30, 2015
• Breakfast Television – July 9, 2015
• Georgia Straight – September 30, 2015