Tien Sher

Client Objective

Prior to the demolition of the derelict buildings that remained on the site of Whalley’s Flamingo block, developer Tien Sher wanted to celebrate the next phase of redevelopment. The plan was to hold a neighborhood farewell party, raising widespread brand awareness of the three towers coming to the site and encourage area residents and potential buyers to attend.

The Campaign

In the Tien Sher brainstorm session, Peak suggested a barbeque ‘Flamingo Farewell’ block party where area residents, politicians and key stakeholders would gather, share memories and Mayor Doug McCallum would do a ceremonial first claw of demolition. Media would be on hand to circulate the story widely.

Key Results

Over 500 people attended the celebration. The speeches were emotional. Peak’s event producer Ross Sullivan envisioned a ‘big bang’ and fireworks to accentuate the demolition moment. The resulting ceremonial hit caught everyone by surprise and was a highlight of every evening newscast. Extensive media coverage was secured throughout Metro Vancouver and B.C. Key media outlets included; Global BC, CTV, CBC, CITY-TV, OMNI-TV, CBC Radio, News1130