The BiBo

Client Objective

The BiBo reached out to Peak to assist with the launch of its weekend brunch menu after working with Peak to successfully launch the restaurant the previous year.

Campaign

Peak planned, managed and executed an exclusive launch event at the restaurant for select local media and influencers. Wanting to highlight the brand heritage and its authenticity, BiBo offered its VIP guests samples of unique Italian brunch dishes paired with its exclusive wine. The event provided the owners with an ideal opportunity to mingle with media while educating influencers on their carefully selected ingredients.

Key Results

• More than 35 media and influencers attended the event
• More than 20 positive coverage hits and reviews were secured, both online and offline
• An estimated PR value of over $132,000 for the campaign
• A total of more than 540,000 campaign media impressions