Able Auctions

Client Objective

Locally owned and operated, Able Auctions conducts a variety of auction sales every week, offering office furniture and equipment, municipal surplus and specialty sales of everything from arcade games to sound studio equipment. Able Auctions has locations in Vancouver, Langley, Abbotsford, Nanaimo and Calgary. Peak has publicized a wide variety of auctions for Able annually since 2003. Peak creates media buzz and increases attendees at their auctions.

Campaign

Peak creates auction-specific media relations campaigns for Able Auctions to help increase brand awareness and bring more bidders to their auctions.

Peak targets print, blogs, T.V. news and radio.

To achieve coverage, Peak sets up a media preview prior to the auction and invites media to check out the lots ahead of the public previews.

Key Results

In 2014 alone, Peak worked six specialty auctions for Able. We achieved the following:

• Over 300 pieces of earned and owned coverage in top tier local publications – online, print, radio, and T.V.
• Over 81 million impressions
• Coverage included placement in The Globe and Mail, The Vancouver Sun, The Province, Sing Tao, Ming Pao, 24 Hours, Metro News, Global TV, CBC, CTV, and News 1130