Reporting and PR Do Not Mix
I was in the media for more than 30 years and the first rule is PR and journalism don’t mix. If you want to do PR, you leave journalism. Simple. In 2011, I was a Read More >
January 9, 2015Read More >
The Powerful Vaccine Against the Bad News Flu
People often think of public relations only in marketing terms. How can we use PR to build our brand? If they don’t see an immediate payoff, they ask why bother? They are missing the link Read More >
December 4, 2014Read More >
Ghomeshi Media Crisis: Peeling Back the Layers of Truth
Layers of truth have defined every crisis I have been involved with during my 15 years in public relations. While it seems obvious that a client would recount their story fully when first meeting with Read More >
November 4, 2014Read More >
50 Shades of Ghomeshi
For the last three days the biggest water cooler topic across the country has been CBC’s firing of Jian Ghomeshi. Ghomeshi‘s $55-million lawsuit and the numerous allegations about Ghomeshi’s violent sexual behavior, lead many to Read More >
October 30, 2014Read More >
Art of Leadership Series: The Power of Pictures
In this second leadership post that explores some of the key takeaways from The Art of Leadership conference last month, I’m going to shift the focus away from New York City and Rudy Giuliani’s leadership Read More >
October 23, 2014Read More >
The Art of Leadership Series
Last week, I had the fortune of attending the Art of Leadership conference here in Vancouver. An interesting, insightful and inspiring one-day event, it featured an impressive line-up that included Rudy Giuliani, Hayley Wickenheiser, Charles Duhugg, Dan Read More >
October 9, 2014Read More >
Chasing Bigger Results? Think Broader When Defining Your Audience
Building a company image or brand profile is no easy task: competition is tough and consumers are sales-savvy and cynical. While it’s natural for companies to want to promote their product or service, some methods Read More >
September 5, 2014Read More >
Should Every Company and Organization Know How to Communicate in a Crisis?
I was called by BCBusiness magazine writer, Kristen Hilderman, with the question: Does every company need to know how to communicate in a crisis? The short answer is yes. Any company or organization can face Read More >
August 22, 2014Read More >
How to Celebrate the Company Birthday in Style
So it’s your company’s birthday. Today is your opportunity to indulge, have some cake and show your fans/guests/customers your true colours. Here’s how to make the most out of your brand’s special day: Happy birthday Read More >
July 11, 2014Read More >
Email Etiquette 101
By now everyone knows to be careful what they share on social media. Potential and current employers may be monitoring your online activity, or it may be brought to their attention by others who deem Read More >
July 2, 2014Read More >