Peak Communicators
March 3, 2015

The Terms for Being a Great Leader

For those regulars on the Peak blog, you’ll recall that, towards the end of last year, we shared some tips from the Art of Leadership conference.

There were a lot of key takeaways that day so here are a few more to consider when looking at how you can be a more effective and inspirational leader (or start working towards becoming one).

Overall, some of the main points that stood out to me included:

  • Leadership is about values and behaviour
  • It’s about having the right set of goals that everyone is aware of
  • Collaboration is a key leadership quality
  • Positivity goes a long way

At one point, the conference host remarked, “True leadership happens when you’re not in the room.” That struck a chord with me as so often we feel like we have to be extremely involved with a process or team in order to achieve the desired outcomes. This statement challenges that concept. True leadership essentially should make everyone a leader.

We’ve previously shared what Dan Roam (The Back of the Napkin) and ex-NYC Mayor, Rudy Giuliani had to say about great leadership.

Dr. Vince Molinaro of Knightsbridge Human Capital Solutions was also one of the conference speakers. Dr. Molinaro emphasised the important of getting the best out of people, of leadership accountability, and the skill of being able to connect strategy and leadership.

He brought his approach down to four key terms that leaders need to sign up to – in what he called “The Leadership Contract”:

  • Decisions: Define who you are as a leader. Be deliberate in your decision making. Differentiate between you as a person and you as a leader.
  • Obligation: As a leader, you have to step-up. It’s your job to make things better. What’s your leadership legacy? You want to ensure you leave a company in a better and sustainable state for the future. Position your company for success.
  • Get tough! As a leader, you still have to tackle the hard work. Ensure you have regular check-ins with yourself and question whether you’re wimping out on anything you shouldn’t be. Make those tough decisions and have candid conversations.
  • Connect! Ultimately you’re leading a community. Who has got your back? Clarity breeds commitment.

It’s easy to listen to the theory. But, in order to grow as leaders, we need to look at how we can realistically apply some of these theories to our day-to-day work. Something as simple as creating a checklist or assessing more challenging situations and how you approached them can be a really effective way of continual learning. And don’t be afraid to seek feedback from your colleagues. It’s the best way to learn.

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January 22, 2015

We Are Hiring! Digital PR Consultant

Location: Vancouver   |  Closes: Ongoing

Peak Communicators Ltd. is looking for a hardworking and enthusiastic Digital PR Consultant to join its expanding team in Vancouver.

Reporting to the Vice President, the Digital PR Consultant will contribute to the day-to-day strategy and tactics of various fast-paced and exciting digital and social media accounts.

Responsibilities

  • Daily social media monitoring using licensed tools
  • SEO & SMO of social media accounts including basic design
  • Updating clients’ social profiles including design
  • Organizing and managing social media client files
  • Managing blogger and influencer relations
  • Creating, fostering and managing social brand communities
  • Creating original strategic social media campaigns
  • Establishing metrics programs for social media campaigns
  • Blog post writing and social post authoring
  • Develop and master different types of social media writing skills (e.g. social news releases, blog posts, social posts, Twitter chats, blogger pitch notes)
  • Contribute well to internal brainstorms and add creativity to campaigns
  • Know and work within budgets set
  • Assist in generating ideas for clients by proactive and lateral thinking
  • Assist proposal or RFP preparation – provide research, conduct social media analysis
  • Develop confidence with clients, social influencers and colleagues by building knowledge and expertise
  • Develop good time management and task prioritization, delivering to agreed deadlines

Qualifications

  • Minimum five years related experience in social media communications at an integrated marketing, PR or advertising agency
  • Experience working with social media tools such as Radian6, Sysomos, Hootsuite and Google Analytics
  • Experience with InDesign and Photoshop considered an asset
  • Proven ability to work efficiently and diligently as part of a team
  • Experience publishing on various blog platforms
  • Excellent written and verbal communications skills
  • A bachelor’s degree in a relevant field from an accredited college or university is required

If interested in applying for this employment opportunity, please send your résumé and cover letter to hr@peakco.com.

Interviews will be held on a rolling basis and the successful candidate will begin immediately.

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March 21, 2014

Peak Announced as Finalist for Ragan 2013 Employee Communications Award

Employee_Communications_Awards_2013_FinalistsThis week we were excited to learn we made the finalist list for Ragan’s 2013 Employee Internal Communications Awards. Peak was one of five finalist companies selected under the “Best Health/Fitness Program” category for our innovative health and fitness month that took place in October 2013.

For 31 days, our dedicated team supported each other to eat healthy food and drive our fitness routines above and beyond the status quo. Points were awarded to each staff-member who went the extra mile and increased their daily workout.  Management at Peak supported staff by hosting yummy fruit-filled breakfasts and a series of healthy pot-luck lunches. In addition to our workplace gym memberships, they also kindly supplied Peakers with sports-bags to help the team carry exercise equipment to and from work. There was an energetic buzz about the office throughout the month.

“For fitness, I’ve always biked during Vancouver’s warm weather months. For the six years I’ve been doing this, I always stop in mid-September,” says Ross Sullivan, Partner at Peak Communicators. “The Fitness Challenge made me rethink that. This year is the first time I biked throughout October and beyond, and felt the health benefits as a consequence.”

download (43)Each year, Ragan awards companies throughout North America for their innovative initiatives and achievements. Ragan’s 2013 Employee Internal Communications Award is designed to recognize companies that push boundaries and try new tactics that achieve great results. Ragan selected this year’s finalists based on their“irreverence, off-beat humor, risk-taking and creativity in the execution of everything they did.”

The winners of Ragan’s 2013 Employee Internal Communications Awards will be announced in the coming weeks in a Special Edition of Ragan.com.

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