Every company’s communications plan should align with its overall business objectives.

We can take a company’s vision and business objectives and translate them into a long-term communications strategy.

Our plans typically incorporate the following, although it may vary depending on the individual organization’s need and goals:

• Objectives
• Competitive differentiators
• Audience profiles
• Tactics
• Timelines
• Measurable targets for activity

Depending on your organizational goals, we will integrate an approach for communications with different stakeholders including employees, media and investors. Your goal is to take your brand to the next level, and our goal is to guide you to that.

Discussions are happening online right now about your brand, your industry and your issues. Are you an influential part of the conversation?

In the space of just a decade, digital tools have changed the way we connect, meaning we can now reach audiences directly, without relying on traditional publications and media. Understanding the benefits, and the risks, of these communication methods can make or break a business.

Social media is easily accessible, instantaneous and powerful. It is no longer just for personal use but it has become a professional staple too, and can be an excellent platform to build your community.

Peak Communicators has the experience and knowledge to ensure your communications strategy works in the ever evolving digital landscape. We work with the latest social tools to manage your brand across multiple platforms, that allow you to engage with your target audiences directly.

Don’t just be a participant, be an innovator in your industry. Let us help you develop a strategy for your online conversations to build your brand and audience reach. We will ensure your social profiles represent your brand voice and persona, and support your online content through SEO, marketing, and ad spends where appropriate.

Follow Peak on:

• Facebook
• Twitter
• Instagram
• LinkedIn

As far as stakeholder management goes, employees can be the  greatest brand ambassadors.

Story-telling is just as important on the inside as it is on the outside – keeping employees ‘in the know’ about company news, achievements or changes is critical to inspiring and motivating your biggest asset: your people.

Communications can motivate your employees during times of change. Or, if you are finding that your internal audiences can’t answer basic questions about your business, an internal communications campaign can change that.

We are experienced in developing and executing internal communications campaigns, as a stand-alone initiative or as part of a larger communications plan that encompasses both external and internal communications.

Our track record speaks for itself: one of Peak’s consultants has won awards for an internal communications campaign executed globally.

If you have a public announcement to make, a cause to promote or simply a reason to celebrate, then an organized event can be a great way of communicating with stakeholders.

We’ve organized events on every scale, for groups of 10 to 100,000. We’ve hosted over 100 events since the agency was founded, some lasting an hour, some lasting up to three days.

The events we plan are successful because our team takes a considered approach to each event to generate the greatest awareness, attendance and media coverage.

We also provide a full event post-mortem to identify what worked – and what didn’t – and how to create an even better event the next time around.

We are a one-stop shop for event management and we excel at event visualization and incorporating concepts that surprise and delight the audience.

Other services that form part of the event management package include:

• Managing all logistics, from sound systems to entertainment
• Securing speakers and VIP guests
• Creating content such as invitations and event programs
• Factoring in media relations and inviting journalists (if relevant)
• Providing on-the-day event direction and management
• Executing real-time social media updates as the event unfolds
• Hosting or chairing the event as a whole, or individual panel/speaker sessions

Let us deal with the logistics of event planning where possible so that you can enjoy announcing your company’s newest campaign or celebrating your latest milestone to its fullest.

An unexpected issue can be daunting and damaging. Demonstrating leadership during a crisis is critical, and how the situation is handled can often be as important to your reputation as the issue itself.

Prepare for a crisis in advance. Ensure your team is ready to react should an incident occur, whether that’s a product recall, an accident, a cyber-attack, forced downsizing or other issue.

Implement a comprehensive plan in the case of a crisis that includes simple steps for managing communications, along with templates that can be customized for any situation.

We can work with you to create a custom crisis plan to suit your needs. Peak won an international award for crisis communications in 2013 and we have the team to back it up, with three crisis experts on staff, including Alyn Edwards, an award-winning TV journalist and Ross Sullivan to meet all your communications needs.

Let us help you develop a crisis response plan before an incident happens. If you are currently in the midst of a crisis situation, do not worry – we can manage the communication from start to finish with services including the following:

• Develop a strategic response
• Provide real-time counsel
• Craft materials and messaging for all audiences, including employees and media
• Manage the media and interview requests
• Media train spokespeople and provide guidance through interviews
• Monitor reactions in the media and on social media in real-time
• Analyze media and social media responses

Let’s chat about your communications needs. Call us at 604-802-7139.

While the media landscape is constantly changing, the importance of getting your message to your target audience hasn’t.

Media relations is the stable tool in any public relations program. It can increase your brand awareness, improve SEO, drive traffic to your website and increase your customers.

Peak was founded by two well-networked TV journalists, giving us an edge with the media — and we’ve since earned the reputation as the go-to agency in Western Canada for delivering quantity and quality media coverage. We’ve represented almost 500 clients and secure thousands of media hits each year from a local to national level.

Part of our job is being informed which communications channels – new or established – will have the greatest impact. We keep a close watch on the forecast for traditional media such as print, TV and radio, and the uptake and readership of blogs, social media and review sites. These insights inform our tailored campaigns.

Many clients ask us about the benefits of media relations when compared to advertising. To generate coverage, we need journalist buy-in on your story. This validation means the resulting coverage can be used as a third-party endorsement for you to showcase.

Predominantly media relations involves identifying and pitching news, features or opinion pieces to media. We do this as a matter of routine, as well as consider other tactics that can support your objective such as:

• Identifying award opportunities
• Identifying speaker opportunities
• Hosting news conferences
• Hosting consumer events

There are many more tactics for reaching your audience. We would work with you to identify which would be most effective.

Let’s chat about your media relations needs. Call us on 604-802-7139 to arrange a free consultation.