Sector experience
Predominantly in retail, music, ticketing and technology
Career background
I have spent much of my career working in communications agencies in London, account managing fully integrated campaigns and media pitching for five to 10 clients at any one point. Hallmark clients include Nokia/Microsoft Mobile, Canada Goose, Puma, Casio G-SHOCK, Amazon and Patagonia.
Education
Leeds Metropolitan University – BA Hons (2:1) Marketing and Public Relations
Volunteer experience
Working annually at fundraising events for Medical Detection Dogs (UK). A charity that trains dogs to detect changes in an individual’s personal odor triggered by their disease (Cancer, Diabetes and others).
If you were going to write an autobiography, what would it be called?
There and back again: An intrepid look into the soul of an English fella.
Career highlight
Landing a national primetime broadcast slot for my client by hijacking the viral sensation of the blue or gold dress debate.
Favourite part of Peak life
Bouncing ideas off my colleagues and seeing if it sticks or what comes back.
Favourite social media site
Instagram – it is experiencing such growth in the retail and brand sphere currently and also evolving influencer roles in the marketing mix.
Furthest flung place you’ve lived?
London
Favourite B.C. pastime
Skiing, climbing and enjoying the great outdoors.
Secret talent
Flipping and catching beer mats in one movement – my record is 27.
Random fact
As a toddler I went wondering from a restaurant table in Spain – my parents found me sitting on Steffi Graf’s knee.