Peak Communicators

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Case Studies

Harbour Air Group

Client

Harbour Air

Industry

Tourism

Service Tags

Brand Journalism
Crisis Communications
Digital + Social Media
Media Relations

Harbour Air Group, consisting of Harbour Air Seaplanes, Westcoast Air and Whistler Air, has become the largest all-seaplane company in the world. Harbour Air has been in business for over 30 years and has more than 40 aircrafts.

Client objective

Harbour Air came to Peak in 2013 originally for media training, and soon realized the benefit that pro-active media relations and crisis preparation could bring.

The goal of the PR program was two-fold:

  • Prepare for issues and ensure communications to stakeholders were effectively and efficiently executed
  • Increase brand exposure in the Lower Mainland and Vancouver Island

Campaign

Peak works with Harbour Air to provide communications support in several key areas:

  • Identify and share newsworthy stories with media
  • Provide counsel on issues management
  • Assist in partnership relations
  • Social media campaign support

Key results

Peak has successfully provided crisis council on various issues and aided the company in increasing its already strong brand recognition.

Since 2013 over 100 pieces of print, TV, radio, trade and online coverage have been achieved. Highlights include:

  • Securing stories on the front page of the business section of the Vancouver Sun and Times Colonist several times
  • Coverage in every traditional print publication in every market they operate
  • Nearly 40 million impressions across the Lower Mainland

Peak still works with Harbour Air today.

Client

Harbour Air

Industry

Tourism

Service Tags

Brand Journalism
Crisis Communications
Digital + Social Media
Media Relations