Peak Communicators
November 19, 2019

Peak is looking for an Account Coordinator


Location: Vancouver   |   Posted: 12/02/19  |   Closes: 12/10/19

Peak Communicators Ltd is looking for a bright and motivated communicator with some education and experience in public relations, corporate communications, advertising and/or social media work to join its team in Vancouver.

Reporting to the Account Executive, you will contribute to a wide variety of account work, as it relates to client service and quality control. Within three months, you will be expected to do media pitching and contribute in all facets of the account work.


  • Media monitoring, clipping, summarizing and analysis
  • Work to ensure that comprehensive, up-to-date and targeted media lists are created on time; conduct media searches/inquiries
  • Respond to requests for information from clients and team members with accuracy and in a professional and timely manner
  • Coordinate team and/or client meetings, including scheduling, meeting room set-up, catering and travel, as appropriate
  • Coordinate as appropriate by providing research information, preparation of materials and draft/format documents
  • Proofread and edit documents
  • Draft social media posts, monitor online conversations, measure engagement
  • Maintain team/client files, including mailing lists, contact sheets and relevant trade publications.
  • Maintain ownership of billing procedures


  • Bachelor’s degree in communications, public relations, journalism, marketing, English or a related field preferred
  • Minimum one to two years of relevant experience
  • Excellent writing and verbal communications skills
  • Knowledge of contemporary business procedures, telephone etiquette and filing
  • Familiarity with social media and online communities
  • Interest in social media platforms and how companies are using tools to drive brand awareness, engagement, and traffic to a website/social media pages
  • Proficiency in Microsoft Word, Excel, and PowerPoint
  • Exhibit strong organizational and interpersonal skills including the ability to juggle multiple assignments / clients and cope with stressful situations; prioritize and handle high-volume detail work

If interested in applying for this employment opportunity, please send your résumé and cover letter to Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Peak Communicators

About Peak Communicators

Peak Communicators provides comprehensive, integrated communications counsel and services to Canadian companies, public sector organizations and not-for-profits. With offices in Vancouver, Kelowna and Calgary, Peak is a strong independent PR firm.

November 15, 2019

The Firing of Legendary Sports Broadcaster Don Cherry Didn’t Need to Happen

The opportunity to provide input for CTV Vancouver’s televised news coverage of Sportsnet firing long-time Hockey Night in Canada Coach’s Corner commentator Don Cherry brings to mind my first career as a news broadcaster followed by a career in public relations specializing in spokesperson training and crisis communications management.

Peak on CTV: Alyn Edwards comments Don Cherry’s firing

You have to watch what you say – particularly in this era of instant internet communication.

Don Cherry did himself in – twice.

His ‘you people’ comment aimed at immigrants who don’t purchase poppies to honour Canada’s soldiers, including those who made the supreme sacrifice, was grounds for termination.

But his refusal to apologize was the double whammy. He had to go.

Crisis communications consultants live by two rules:

  1. When you mess up, you fess up and then you dress up.
  2. And those who are first out with the information control the message.

Don Cherry did neither.

The day after his dismissal, which took place on Remembrance Day, Cherry seemed unsure of what he had said and took the long way around to say possibly he could have rephrased his rant.

The opportunity to fess up and dress up had clearly passed. The axe had fallen.

Co-host of Coach’s Corner Don Maclean wasted no time in doing the full faceplant mea culpa apology. He needed to do that because he appeared to be nodding in agreement with Cherry’s rant and gave a big thumb’s up when the diatribe ended.

People make mistakes, sometimes say things they don’t mean or phrase things poorly leading to huge misunderstandings.

It’s what they do about it that is remembered.

People won’t forgive and forget without an apology.

Don Cherry made his second mistake when he refused to do that… and the rest is history.

Crisis communications expert Alyn Edwards comments on the firing of Don Cherry for CTV News Vancouver
Peak’s Alyn Edwards comments on the recent firing of Don Cherry for CTV News Vancouver