Clients in the Media: MR MIKES SteakhouseCasual
MR MIKES SteakhouseCasual launched a brand awareness campaign called ‘Mikes Unite’ to gather a record number of Mikes and Michaels in Regina. The campaign raised $30,550 in support of KidSport. Donations went back to kids Read More >
June 29, 2015Read More >
Clients in the Media: The Nature Trust of British Columbia
The Nature Trust of British Columbia, a leading land conservation organization based in BC, recently called for donations to acquire and protect the Salmon Estuary River on Vancouver Island. Here lies a critical land that Read More >
May 15, 2015Read More >
Clients in the Media: F-Pacific Optical Communications Co. Ltd.
F-Pacific Optical Communications Co. Ltd. announced the establishment of their North American headquarters in Vancouver and plans to open a new manufacturing plant in Surrey that would create 200 jobs. The campaign resulted in over Read More >
May 4, 2015Read More >
A Communication Failure Can Turn a Crisis into a Public Relations Catastrophe
“What we’ve got here is failure to communicate,” is the famous line from the 1967 Paul Newman movie Cool Hand Luke. It best sums up the Marathassa – Burrard Inlet oil spill and points to Read More >
April 30, 2015Read More >
How Peak Goes Green
Peak Communicators is a green office, and I mean that in both the literal and figurative sense. The walls are green, the carpet is green, our logo has green in it, as does some of Read More >
April 22, 2015Read More >
Clients in the Media: Evolve Condominiums
Hundreds of buyers lined-up at the WestStone Properties Evolve sales centre for an opportunity to buy a home in the 35-storey concrete condo tower in Surrey, which boasts prices starting at $93,900 during pre-construction. Please Read More >
April 21, 2015Read More >
Visuals, Social Media, and Hillary Clinton, oh my!
On Sunday April 12th, 2015, Hillary Clinton finally announced her much anticipated run for presidency. When this news broke, the conversation did not seem to focus on her qualifications, her platform, or even the possibility Read More >
April 16, 2015Read More >
Watch Your Language: 7 Ways to Avoid Reputation-killing Exaggeration
The foundation of successful communication is clear writing. If you want your message to get across and be taken seriously you need to be clear. Some people believe that in order to gain attention, their Read More >
April 9, 2015Read More >
Keeping Your PR Toolbox Up-to-date
The public relations and social media landscapes are constantly changing and, sometimes, it’s hard to keep up. One way to help stay up-to-date with new techniques and tools is by learning from bright public relations Read More >
March 31, 2015Read More >
Heads Must Roll Over Interference in Objective News Coverage at CTV
Bell Media CEO Kevin Crull has to go. Wendy Freeman, president of CTV News, must go too. How can viewers of Canada’s largest private broadcaster have confidence in this news source when the owner dictates Read More >
March 26, 2015Read More >