According to a telephone survey conducted by NRG Research Group and Peak Communicators, twenty-seven per cent of residents in the Lower Mainland claim they will attend this year’s Honda Celebration of Light festival. The survey was conducted on July 22nd and 23rd amongst 400 participants from Vancouver and across the Lower Mainland.
Twenty-seven per cent is a significant number considering it doesn’t include tourists or residents who are planning to attend multiple shows. The survey further indicates 90 per cent awareness of the festival, with 80 per cent of participants maintaining a favourable impression of this popular Vancouver event. Furthermore, sixty-three per cent of participants stated they had attended the event at least once in the last five years.
“This shows a strong interest in the festival, which has become an iconic Vancouver tradition and one of the most popular fireworks displays in North America,” says Brian Owen, CEO of NRG Research Group. “With the high level of awareness and support indicated by the survey, this year’s event could well attract record crowds.”
The survey has a confidence interval of +/- 4.9 per cent 19 times out of 20. It is weighted to be represented by age, gender and whether the participant is from Vancouver or elsewhere in the Lower Mainland.
For further details, check out the Global BC article or listen to the News 1130 interview with Brian Owen below.