In just a handful of years, the Canadian media landscape has evolved by leaps and bounds. Traditional media outlets like print and television are beginning to give way to digital media, resulting in a significant and dramatic shift in the way media is produced and consumed. Newsrooms have consolidated as digital media continues to change and develop at a faster pace than ever. As more millennials enter the workforce, we’re starting to see brands rely more and more on social media tactics right alongside traditional media.
So, let’s take a look back at a brief timeline of the Canadian media landscape: