It’s not as easy as it looks on TV.

An outright fear of the media is not uncommon among executives who have to build, enhance and protect the reputation of their organization.

Facing the media with confidence, getting your messages across, earning the media coverage your product or service deserves and making the media part of your communication strategy all take prep and training.

We’ve spent years being on the other end of the camera, the microphone, the phone and the pencil. We can teach the tips, tools and interview tactics that empower your senior executives and managers to handle questions and interviews to succeed with the news media every time—all done in live, interactive media training sessions videotaped and critiqued by professionals.

One-on-one training, group sessions, half-day grooming to face the camera or all-day in-depth workshops. Ask us and we’ll set up training that works for you.

For instance, "Making the Media Work For You" is a one-day media training seminar designed for senior executives and designated spokespeople. It's given by PEAK Communicators's vice president Alyn Edwards, an experienced TV journalist and expert interviewer with more than a decade of media training experience.

Our media training workshops include tips on

• controlling your key messages
• how reporters work
• how to identify issues and handle crises
• improving your speaking and presentation skills
• marketing your expertise to the media
• techniques for best quotes and sound bites
• understanding what makes news

The results?