Peak Communicators

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Meet The Team

Russell Cafferty
Account Executive


Telling the stories that matter … and tracking down elusive journalists.

Sector experience

Previously worked in London for three years and in Sydney for a year before that. Predominantly in technology, but I’ve also turned my hand to art, real estate and everything in between.


BA in journalism studies, University of Sheffield.

Furthest-flung city you’ve been to

From Vancouver: Cape Town, South Africa. The most remote city would be Arkhangelsk, Russia. (Editor’s note: Arkhangelsk is the home of the famous Russian clown Slava Polunin, creator of Slava’s Snowshow, which rocked Vancouver in 1998.)

Favourite part of Peak life

Jumping on the stories that matter in British Columbia and across Canada. That and working alongside other PR professionals at the top of their game.

Career highlight

Securing coverage in the print and online editions of the Daily Telegraph, the UK’s most widely read broadsheet newspaper.

PR role model

Alan Edwards, the PR guru who ensured that the Rolling Stones, David Bowie, The Who and Amy Winehouse were painted in a positive light … no easy task!

Favourite B.C. pastime

Spending sunny afternoons in Kitsilano and slowly drinking the Okanagan dry.

Favourite social media site

Twitter, since it’s a great resource for unadulterated breaking news stories.