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604.689.5559


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Looking Back (and Ahead) at the Canadian Media Landscape

In just a handful of years, the Canadian media landscape has evolved by leaps and bounds. Traditional media outlets like print and television are beginning to give way to digital media, resulting in a significant and Read More >


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Creating a Strong Brand: How Ladurée Did It

Almost every day for the past month, as we walk to and from the Peak office on Robson Street in Vancouver, we are greeted by long line ups of people excitedly waiting to get a taste Read More >


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Three Reasons You Should Care About the Latest Instagram Changes

Did you know: the average Instagram user only sees 30 per cent of their newsfeed? As social media continues to evolve as a business tool, Instagram (conveniently owned by Facebook) is likewise making large strides Read More >


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Lessons in PR: Should We Be More Like Donald Trump?

Donald Trump is breaking every conceivable PR101, 202 and even PR PhD rule and remains completely unaffected by it.  In fact, the more he breaks the rules, the more popular he becomes. So, are those Read More >


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How Does Public Relations Fit into the New Media Reality?

Out with the old, in with the new Looking back on nearly two decades of public relations work following a 30-year career as a news reporter provides an opportunity to reflect on how PR and Read More >


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It’s Peak’s Lucky Number 13!

Today is our 13 year anniversary at Peak Communicators! Yesterday night, we hosted a wonderful celebration of our 13-year milestone and celebrated with clients – past, present and potential – as well as our media friends. Stories Read More >


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An Insight into 2016 Marketing Predictions

This year’s BCAMA annual marketing agency panel did not disappoint. Expert speakers from top agencies provided a strong sense of what’s to come this year and created a healthy debate around what’s really going to Read More >


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30 Social Media Marketing Tips for 2016

Social media is central to many of our campaigns at Peak. We consume news about the impact these channels have and apply our learnings to client projects. If you’re still struggling to get buy-in on Read More >


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It’s the Most Wonderful Time of the (Branding + PR) Year!

Remember this? The lights, the decorations and the Christmas music are in full swing anywhere you go in the city these days. From big shopping extravanganzas to ‘stuff-a-bus’ campaigns to tree lighting ceremonies to the Read More >


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Media + PR tips and tricks from Canada’s “First Lady”

A recent CTV interview with Sophie Gregoire-Trudeau filmed days before the Canadian federal election, reveals much about the woman who stands “shoulder to shoulder” with the newly sworn in Prime Minister. The interview was not Read More >