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Want to reach everyone at once? Call a news conference

Take the case of the Sunshine Coast Health Centre, a well-respected addiction treatment centre in Powell River where 20-year-old Brandon Jansen died of a fentanyl overdose last March. The centre was getting a lot of Read More >


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Work with us: Account Executive

Peak Communicators Inc is looking for a hardworking and enthusiastic Account Executive to join its expanding team in Vancouver. Reporting to the Account Director, the Account Executive will contribute to the day-to-day tactics of various Read More >


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4 Unavoidable PR Trends for 2017

As we usher in 2017, the impact of digital and social media is only going to continue to grow. As digital news is more instant, searchable and accessible, more and more people are gravitating to Read More >


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PR in 2016: A look back at a digitally shaped year

With the New Year fast approaching, many of us are already getting ready for the holidays. However, before saying goodbye to 2016 – thankfully! – we at Peak decided to take a look back at Read More >


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How to Spot Fake Online News

As the world’s knowledge grows exponentially, the challenge to sort through the information clutter gets more difficult. We have been bombarded with fake online news stories that are sometimes difficult to differentiate from legitimate news.  Read More >


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Skittles’ Tasteful Response

Every brand both dreams of it and dreads it. It’s the moment the company you represent goes viral and either ‘breaks the Internet’ or just breaks down. Two weeks ago, Skittles was put in this Read More >


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‘Parlez-vous français?’ – PR in a Multilingual Environment

As a Pole who spent most of her life in Belgium and recently arrived to Canada, I’ve always experienced communication through the multilingual lens. This unique experience was enhanced by my internship at the Alliance Read More >


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How to Maximize the Value of your Facebook Page

Facebook is often one of the first social platforms a business sets up – and with good reason. Facebook has over 1.59 billion monthly active users as of January 2016, marking a 14 percent increase Read More >


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Chelsea Clinton’s Speech vs Ivanka Trump’s Speech – who won?

  Both of the Presidential candidate’s daughters spoke a week apart at the respective conventions. Both are young and attractive women and mothers. Both spoke with praise about their parents. For both it was the most Read More >


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How Corporate Social Investment Can Improve Your PR Game

Last year I was invited to be a keynote speaker at the Canadian Public Relations Society’s (CPRS) AGM to share my public relations CSI experience on the African continent. This is my story…. Before we Read More >