Peak Communicators

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Blog


A simple guide to your social media plan

Identify your social media goals Having a clear direction or end goal to your social media plan is key to determining your strategy and how you measure your return on investment (ROI). To set this Read More >


Work with us: Account Executive

Peak Communicators Inc is looking for a hardworking and enthusiastic Account Executive to join its team in Vancouver. Reporting to the Account Manager, the Account Executive will contribute to the day-to-day tactics of various fast-paced and exciting accounts. Read More >


Did a hashtag cost the BC Liberals a majority government?

The British Columbia provincial election results led us to reflect on how social media and the digital age influences campaigning and voting results.


Navigating through the social media storm

Most of the world now knows about the “United Airlines incident” after a video of a 69-year-old passenger being forcibly removed from his seat went viral earlier this week. The video, shot from another passenger’s Read More >


Moving beyond ‘key messages’, the value of an authentic narrative

At its core, public relations are about storytelling and now more than ever brands need to have a powerful and compelling story to engage and mobilize their audiences. The trouble is, storytelling has its limitations. Read More >


Want to reach everyone at once? Call a news conference

Take the case of the Sunshine Coast Health Centre, a well-respected addiction treatment centre in Powell River where 20-year-old Brandon Jansen died of a fentanyl overdose last March. The centre was getting a lot of Read More >


4 Unavoidable PR Trends for 2017

As we usher in 2017, the impact of digital and social media is only going to continue to grow. As digital news is more instant, searchable and accessible, more and more people are gravitating to Read More >


PR in 2016: A look back at a digitally shaped year

With the New Year fast approaching, many of us are already getting ready for the holidays. However, before saying goodbye to 2016 – thankfully! – we at Peak decided to take a look back at Read More >


How to Spot Fake Online News

As the world’s knowledge grows exponentially, the challenge to sort through the information clutter gets more difficult. We have been bombarded with fake online news stories that are sometimes difficult to differentiate from legitimate news.  Read More >


Skittles’ Tasteful Response

Every brand both dreams of it and dreads it. It’s the moment the company you represent goes viral and either ‘breaks the Internet’ or just breaks down. Two weeks ago, Skittles was put in this Read More >